the BECOMING

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the BECOMING

Scroll To Discover

the BECOMING

Scroll To Discover

You're not new to hard work. You've built a career. You know how to lead a team, hit a deadline, and make a decision.

But this one feels different.

Because it's yours.

Should I launch with one product or five? Who is she, really? Do I need a website yet? How do I make this look like a real brand and not a side project?

BUILD SOMETHING THAT finally FEELS LIKE you

and know you're doing it right.

When every decision feels equally important, it's easy to stall. Or to spend money on the wrong things first.

That's why I created The Becoming.

Not as a branding package.

As a partnership for women who are finally ready to build the brand they've been dreaming about, and who want to do it right the first time.

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“
I’LL never get over THE WORK YOU DID FOR LAUD. YOU TRULY GIVE BRANDS THE foundation to succeed. YOUR CRAFT IS TRULY unmatched.

Kind words from LAUD

Clients have been Featured In

What is The Becoming?

The Becoming is where your idea becomes a brand.

Together, we'll take everything that's been living in your notebook, your Notes app, and the back of your mind, and build it into a real business. It'll have a clear strategy, words that sound like you, a look that feels like you, and a Shopify store that's ready to sell.

I've spent 15 years building on Shopify and have helped launch more than 150 brands in fashion, beauty, and lifestyle. So you're not figuring this out as you go. You're following a process that works.

Because the strongest brands aren't built by accident.

They're built intentionally.

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What we'll build together

This isn't a pile of deliverables.

It's a whole brand world, designed to work together.

Strategy: your positioning, your ideal customer, your market, and what makes you different
Messaging: your brand story, voice, taglines, and website copy
Brand Identity: logo suite, color palette, typography, and brand guidelines
Shopify: a custom store designed, built, and set up to sell, with training so you can run it yourself

Not to mention a clear plan for launch, & support for what comes next.

Every piece is built around the same idea, so you end up with one cohesive brand, not a collection of disconnected parts.

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The

EXPERIENCE

01. Reflect

Before we build anything, we get clear. We'll define your vision, get to know the woman you're building for, look at your market, and find the strongest opportunity for your brand.

02. Refine

We'll shape your positioning, messaging, and offer, so every decision from here on is rooted in confidence instead of guesswork.

03. Build

We'll bring it all to life: your identity, your brand experience, and your Shopify store. It will all look, sound, and feel like one brand.

04. Launch

We'll get your store ready to go live, walk you through running it, and map out your launch. You'll leave with more than a beautiful brand. You'll leave knowing exactly what you've built and where it's going.

FOR FOUNDERS WHO

Have an idea they can't stop thinking about.

Know they're ready to build, intentionally.

Would rather invest once in doing it right.

Wants one partner who can take you from idea to launch.

When we're finished, you won't just have a beautiful brand.

You'll have a store that's live and ready to sell.

You'll know exactly who you're building for, what makes you different, and how to talk about it.

And you'll know every piece of your business was built to work together.

Because my goal has never been to hand you a logo.

It's to help you build a business worthy of the woman you're becoming.

THE OUTCOME

Questions You Might Have

Not finished, no. But you should know what you want to sell. Some of my clients come in with samples in hand, and some come in with a sketchbook and a supplier they're still talking to. Both work. Part of our strategy work is figuring out how your product line should come together, and that often shapes what you develop next. If you're very early, we'll talk it through on our first call and make sure the timing makes sense for you.

Do I need to have my product ready?

1

Yes. The Becoming was built with you in mind. Plenty of the women I work with are still in their corporate roles while we build. You'll need about 2-3 hours a week, plus our calls, and I'll handle the heavy lifting in between. You bring the vision and the decisions, and I'll take care of the rest.

Can I do this while I'm still working full-time?

2

That's completely fine. A lot of founders start with a logo they made themselves or a Shopify theme they set up on a weekend. We'll look at what you have together. If it's working, we'll build on it. If it isn't, I'll tell you honestly. Either way, you'll end up with a brand where everything fits together, instead of pieces that were made at different times for different reasons.

What if I already have a logo or a website?

3 What happens after we launch?

4

You won't be on your own. Before we wrap, I'll walk you through running your store and be available for support as you get going. If you'd like ongoing support after that, I offer monthly retainers for founders who want a partner as they grow. Plenty of clients stay with me well past launch, and I love getting to watch their brands grow.