What if the goal was brand loyalty and longevity, instead of sales?

Discover how strategic design decisions shape every part of your product-based brand. From product design and brand messaging to packaging and website UX/UI, learn why aligning design with strategy is crucial for long-term success. Avoid costly mistakes and create a brand that resonates and leads your industry.

Learn why market research and brand identity formation should be your first investment when starting a brand. This post explores how understanding your audience, positioning your brand, and designing a strong identity can set your product up for success. Avoid costly mistakes and build a brand that resonates and stands the test of time.

Learn how to effectively align your product, market fit, and brand positioning to stand out in a crowded market. This article covers actionable strategies for finding your unique position, understanding customer needs, and using competitive analysis to differentiate your brand. Read now to optimize your brand's strategy for long-term success.

Learn how to identify and leverage your brand’s unique positioning to stand out in a crowded market. In this post, discover how Laud Wardrobe successfully positioned their timeless wardrobe staples as “a trend’s best friend,” creating a compelling messaging strategy that resonates with customers. Understand why positioning is your brand’s greatest asset and how to use it to build lasting customer loyalty and brand differentiation.

Why Brand Positioning — Not Products — Builds Lasting Business Success

Discover how becoming a parent transformed my perspective on brand design from pursuing industry recognition to creating meaningful family legacies. Learn how entrepreneurship offers the luxury of time, flexibility, and a lasting impact for your children, and why connecting in the 'messy middle' of parenthood creates deeper client relationships.

Wondering how to create a brand that’s both modern and timeless? Learn 3 essential strategies to design a future-proof identity that grows with your business.

Is your brand experience reflecting the value of your product? Learn how visual identity builds trust and elevates your brand in today’s market.

How long do you want your brand to last?

One thing we pride ourselves on is giving you a solid foundation of research & positioning to LEAD your industry, and designs that will LAST for 5-10 years to come.

Dear Founders…

We often hear that most brands don't make it to 5 years, but did you know that 20.8% don't survive the first year?

Recently I've heard some truly relatable & heart-warming 'why's'…