You've spent your career building someone else's vision. Maybe it's time to build yours.Scroll To Discover15+ years · 150+ brands
You've spent your career building someone else's vision. Maybe it's time to build yours.Scroll To Discover15+ years · 150+ brands
You've spent your career building someone else's vision. Maybe it's time to build yours.Scroll To Discover15+ years · 150+ brands
Scroll To DiscoverYou've spent your career building someone else's vision. Maybe it's time to build yours.15+ years · 150+ brands
I partner with women ready to turn the idea they can't stop thinking about into a brand built to be taken seriously.
Strategy, messaging, identity and Shopify, with one experienced partner beside you from idea to launch.
If you're going to do this, you want to do it right.
You're not looking for someone to make you a logo.
You're looking for someone who can take everything you see in your head, make sense of it, and help you turn it into a business.
Someone who understands that the positioning shapes the messaging. The messaging shapes the identity. And every piece needs to work together to create a brand people understand, remember and want to buy from.
That's where I come in.
I bring 15+ years of strategy, creative and ecommerce experience to the table so you don't have to figure out every piece on your own.
You bring the vision.
I'll help you build it well.
What I Do.
I take the idea in your head and help you build the business around it.
You don't need to know what your positioning should be, how to articulate why your brand is different, what it should look like, or how any of it translates to Shopify.
That's my job.
I work beside you as your strategic and creative partner, connecting the dots between what you're trying to build and what your customer ultimately experiences.
STRATEGY
We figure out what you're actually building, who it's for, where it belongs in the market and why someone should choose it.
MESSAGING
We put words around the thing you've been trying to explain, your positioning, story, voice and the message that makes the right customer care.
IDENTITY
We translate the strategy into a visual identity that feels distinctive, elevated and worthy of the business you're building.
SHOPIFY
Then we turn it into a real shopping experience, thoughtfully designed, strategically built and ready to sell.
You bring the vision. I make sure every decision supports it.
The Becoming
TM
You don't have to figure out your first brand alone.
The Becoming is my signature 1:1 partnership for women who are serious about turning their idea into a business and want an experienced partner helping them make the right decisions from the beginning.
Together, we'll work through the positioning, the words, the identity, the Shopify experience and all the decisions in between.
No managing five different freelancers. No translating your vision over and over. No wondering whether all the pieces will eventually make sense together.
Just one person who sees the whole picture and knows how to move it forward.
So you can stop wondering whether you're doing this right and start becoming what you set out to be:
The founder of a brand you're incredibly proud to call yours.
Sometimes you just need someone else to see what you see.
Your friends can tell you they love the idea.
Your partner can tell you to go for it.
But at some point, you need someone at the table who can look at what you're imagining and say:
I see it. Here's how we build it.
That's the role I love playing.
Not just designer. Not just strategist. Not another person executing one piece of the puzzle.
A strategic + creative partner invested in the whole thing.
Hi, I’m MarisaI've spent my career building brands.
It started in fashion and editorial in New York and eventually led me to build my own agency, where I've helped more than 150 brands across fashion, beauty, wellness and lifestyle come to life.
But the real value of 15+ years isn't the number.
It's knowing what matters.
Which decisions need to be made now. Which can wait. Where founders tend to overspend. What customers actually notice. And what needs to be right from the beginning if you want to build something that lasts.
You're not hiring me to make your brand look established.
You're hiring me to help you build it that way.
Clients have been Featured In
FEATURED Blog POSTS
Free Resource
THE 5-DAY FOUNDER RESET
Five days to get your idea out of your head and onto paper, so you know what you're building before you spend a dollar on it.
Instagram →A curated look into our latest work, brand stories, and visual inspiration.
Substack →Thoughts, insights, and BTS perspectives on building and becoming.
ABOUT →Get to know your creative partner a layer deeper.
You've wondered “what if?” long enough.
What if you gave the idea the same energy, ambition and expertise you've spent years giving everyone else's?
What if you stopped waiting until you knew exactly how to do it?
What if this was the year you finally became the founder you've been thinking about becoming?
You don't need to know every step.
You just need to be ready to take the first one.