You've been carrying this idea for years.
Let's build the whole world around it.Scroll To DiscoverStrategic & Creative Partnership for Women Building Something of Their Own
Scroll To DiscoverYou've been carrying this idea for years.
Let's build the whole world around it.Strategic & Creative Partnership for Women Building Something of Their Own
Scroll To DiscoverYou've been carrying this idea for years.
Let's build the whole world around it.Strategic & Creative Partnership for Women Building Something of Their Own
Scroll To DiscoverYou've been carrying this idea for years.
Let's build the whole world around it.Strategic & Creative Partnership for Women Building Something of Their Own
You're ready. You just want to do it right.
Maybe you have the career. The title, the team, the good salary.
And a Notes app full of ideas you haven't told many people about.
I know that place. I spent years in corporate fashion, where everything had a process and a "right way" of doing things.
When I left to build something of my own, the hardest part wasn't the work. It was not knowing which decisions mattered most, or who to trust with them.
That's why I do this now.
I walk with you through the whole thing: who your brand is for, what it says, how it looks, and how it sells. You don't have to piece it together from five freelancers and a YouTube tutorial. And you don't pay to do it twice.
Because your idea deserves more than a logo.
It deserves a whole brand world.
What I Do.
Strategy. Messaging. Design. Shopify. All under one roof.
Strategy. We get clear on the woman you're building for, what makes you different, and where this is all going. Most people skip this part. It's also the part everything else sits on.
Messaging. Your story, your voice, your product descriptions. It's what you say when someone asks "so what's your brand?", and after this you won't fumble the answer.
Design. Identity, packaging, photo direction, and all the little details. It's everything that makes someone feel your brand before they read a single word.
Shopify. Your store is built to sell from day one, and you'll know how to run it after I hand it over. No separate developer, and no hoping the handoff goes okay.
When it all comes together, it stops looking like a side project and starts feeling like a brand people want to be part of.
The Becoming
TM
My 12-week partnership for women taking their brand from idea to launch.
This is for you if you've been dreaming about this brand for a while and you're finally ready to invest in building it properly, the first time.
How the 12 Weeks Go
Strategy: positioning, your ideal customer, and brand direction.
Messaging: brand story, voice, and website copy.
Design: logo, colors, type, packaging, and brand guidelines.
Shopify Build & Launch: store design, setup, product pages, your launch plan, and training so you can run it yourself.
NOT READY FOR A 12-WEEK COMMITMENT?Start with a Brand Vision Session.
Bring the idea, the Pinterest board, the Notes app, all of it. In 90 minutes we'll get it out of your head and into a clear direction, and you'll leave knowing exactly what to build first.
[Your session fee goes toward The Becoming if you book within 30 days.]
Hi, I’m MarisaI left corporate fashion to build something that felt more like mine. That was 11 years and more than 150 brands ago.
Most of the women I work with remind me of me back then. Smart, capable, great at their jobs, and a little scared to go all in on the thing they actually want.
They don't need someone to hype them up.
They need a partner who's done this before and can tell them what matters, what doesn't, and what comes next.
That's where I come in. I handle the strategy, the words, the design, and the Shopify build, so you can focus on being the founder.
Clients have been Featured In
FEATURED Blog POSTS
Free Resource
THE 5-DAY FOUNDER RESET
Five days to get your idea out of your head and onto paper, so you know what you're building before you spend a dollar on it.
Instagram →A curated look into our latest work, brand stories, and visual inspiration.
Substack →Thoughts, insights, and BTS perspectives on building and becoming.
ABOUT →Get to know your creative partner a layer deeper.
You've thought about this long enough.
The idea isn't going anywhere. You know that.
You can build it piece by piece and hope it comes together. Or you can build it once, the right way, with a partner who cares just as much about the success of your dream as tou do.
I'd love to help you build it the right way.