The Potion Studio
The OBJECTIVEBUILD A FIRST OF ITS’ KIND HAIRCARE BRAND, WITH THE FOUNDATION TO GROW.
When Aziza came to me, she wasn't interested in creating just another haircare brand. She had a bigger vision: to create the first all-natural haircare line formulated to strengthen and volumize every hair type, while challenging the idea that natural products had to sacrifice performance.
Before a single package was designed, we focused on building the strategic foundation that would shape every decision to come. Together, we clarified the brand's positioning, messaging, visual identity, and customer experience, creating a brand that felt as elevated and innovative as the products themselves.
“I'm so grateful for you. One of the best investments we ever made.”
the potion studio
SINCE LAUNCHING,
The Potion Studio has grown into an internationally recognized brand, earning features in ELLE, Glamour, Beauty Independent, and recognition from Kim Kardashian's team. The collection has been featured by Nordstrom, expanded into more than 25 Nordstrom locations nationwide, and has since been carried by Free People and Anthropologie. Most recently, The Potion Studio was selected for Sephora's Beauty Accelerator Program.
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