DEPOT CHOPRA

The OBJECTIVE

Elevating an industry educator into a category-defining product brand.

Before launching her product line, Grishan Roof had already earned the trust of makeup artists around the world by pioneering the art of depotting and becoming one of the industry's leading educators.

As she prepared to bring her own products to market, the challenge wasn't simply creating beautiful branding—it was building a brand that reflected the premium, professional standard she'd become known for. Together, we refined her positioning and messaging around the idea of first-class artistry, creating a brand experience that felt as elevated as the artists it was designed to serve.

From the visual identity to the packaging itself, every detail was intentionally designed to educate, guide, and showcase how her innovative depotting products fit seamlessly into a professional artist's workflow.